The report shows that China has become the world’s largest producer of beauty instruments. In recent years, China’s medical beauty and skin care market has been growing. In 2021, the scale of facial beauty instruments reached 11.18 billion yuan, and the sales ratio of beauty instruments and skin care online market is about 1:14. Among them, radiofrequency cosmetic instrument is the most popular cosmetic instrument by consumers at present. In 2021, the sales volume of RF beauty devices was about 4.5 billion yuan.
1, Beauty instrument overview
The beauty apparatus is a machine that adjusts and improves the body and face according to the physiological functions of the human body. According to its function, there are whitening, tender skin, freckle, wrinkle, hair removal, weight loss and so on. According to its name, it has ultrasonic introduction, photon rejuvenation, high-frequency electrotherapy, RF Pola skin, electronic freckle spot nevus, E light permanent hair removal rejuvenation, nutrition import and export, and so on. Domestic market beauty instrument can be divided into cleansing instrument and pulling instrument.
2, The current situation of beauty instrument industry
With the increase of income and the continuous improvement of aesthetic requirements, the public awareness of beauty is becoming more and more intense, and the medical beauty industry has become a major consumer hotspot. In recent years, with the rapid development of laser beauty technology, safe and fast laser beauty instruments can significantly meet the needs of consumers and attract a large number of potential consumer groups.
From 2014 to 2019, the global laser beauty equipment grew rapidly, but compared with the medical beauty industry, the scale is still relatively small. In 2014, the global sales scale of laser beauty equipment was only $750 million. In 2019, the global sales volume of laser beauty equipment was about $1.74 billion.
China has become the world’s main laser beauty instrument production and consumer market. In 2019, the market size of China’s laser beauty instruments was about 2.76 billion yuan, and the preliminary estimate of the market size in 2020 was about 2.98 billion yuan, with a year-on-year growth of 7.97%.
About 60 percent of them are used in medical beauty facilities, 33 percent in beauty salons, and 7 percent in household collars. In 2016, the market scale of laser beauty equipment in China’s beauty salons exceeded 500 million yuan, and by 2019, the market scale of laser beauty equipment in China’s beauty salons has increased to 950 million yuan.
3, The future development prospects of beauty instrument
With the deepening of people’s cognition of laser medical beauty, the market demand for laser medical beauty is increasing. The high profitability and high growth of the medical beauty industry has also attracted the attention of the capital field. Domestic laser enterprises to achieve high and medium power laser, laser stability and accuracy and other key technology breakthroughs, reduce the cost of laser medical equipment production. Laser beauty has become a new trend in the development of the beauty industry, data show: China has become one of the world’s main producers of laser beauty equipment. With the progress of science and the development of laser technology, laser beauty instrument is developing towards high performance, intelligence, miniaturization and specialization.
Now, the new generation of consumers born in the 1990s and Generation Z are becoming the mainstay of society. Young consumers pay attention to consumption experience, have higher requirements for appearance level, personalization and quality of life, and are sensitive to words such as beauty skin and makeup. Home beauty machines are fast becoming the new toys in young consumers’ cosmetic bags thanks to their “skin beauty” function.